Two months ago I made the move from Brisbane in Australia to Berlin in Germany to learn a bit more about the world, get closer to European football and devote more time to my online projects. Anyone who has been to Berlin will know that in addition to its excellent football culture – 50,000 supporters at a second division football match anyone? – it also boasts a rather spectacular night life.
Back home in Australia I made a habit of going to the local pub in the wee hours of the morning to watch the games, often with my brother Patrick and a host of other Brisbane Gooners (see below), dressed in my Arsenal kit to show my support for the boys.
But since moving to Berlin, where the football is on at a more reasonable time and there is always something social going on after the games, the opportunity to wear my Arsenal shirt has been few and far between. No bouncer in their right mind is going to let a guy into a bar or club wearing a shirt that says ‘Djourou 20’ on the back and cycling 30 minutes home on a cold and windy night just to change shirts is hardly an ideal solution.
Then one night a thought occurred to me: what if there was a way of combining football and fashion in such a way that I could follow up a night at the pub supporting Arsenal with a night out on the town without having to change shirts? I quickly emailed my friend Mel Baxter, founder of graphic design company Moonshine Madness, shared with her my concept and we started to throw around some ideas.
One and half months and a hell of a lot of late nights later I am pleased to announce the launch of The AFCB Shop.
Home of the best unofficial Arsenal t-shirts, hoodies and stickers on the web, The AFCB Shop balances football culture with modern fashion to produce shirts that look good, fit superbly and celebrate the unique culture of the Arsenal Football Club. Quality is very much the name of the game: all designs are printed on American Apparel products and are available in multiple colours and sizes for both men and women.
There are four designs to accompany the launch of The AFCB Shop, with new designs to be added regularly, and I’m excited to share them with you below.
The Art of Song
Two years ago Alex Song was unloved and unwanted. Now we can’t get enough of him. ‘The Art of Song’ is a representation of Song’s raw physicality and new-found elegance: a portrait still unfinished, a story with many plot twists to come.
You’ve Only Come To See Eboué
‘You’ve Only Come To See Eboué’ is a celebration of one of the true cult characters of the modern game. In a world of ungrateful, overpaid footballers he is a breath of fresh air: hilarious, melodramatic and infectiously honest. So put down your Korean textbooks, take off your tiger suit and throw on this tee to celebrate the genius that is Emmanuel Eboué.
Holy heart-thumping hat-trick, Wenger! It’s a Batman-inspired Marouane Chamakh tee to pow-wow the Tottenhams and Chelseas of the world into the stratosphere! Whether it’s in the air or on the ground the ‘Chamakh Attack!!’ is relentless. Defence is futile so get outtathaway!
In Arsène We Trust
Trust should always be given out with caution. But after 14 years of loyal service, the discovery and development of some of the most engaging characters to play the modern game and an unwavering desire to play attractive, enterprising football Arsène Wenger is well and truly deserving of ours. ‘In Arsène We Trust’ is about believing in the beautiful game, about being unafraid to conquer evil with class and dignity. After all if you don’t, who will?
Purchasing a shirt
Each of the t-shirts shown above can be purchased here at The AFCB Shop for the very reasonable price of £16.80 (excluding VAT for people in the EU) and Red Bubble, the brilliant company that handles the production and customer service, ships worldwide. So whether you’re living in Bosnia, Brazil or Bermuda, there’s nothing stopping you from supporting your team or indeed, the Arsenal FC Blog.
Please note: Upon entering The AFCB Shop, regardless of where you live in the world, please change the currency to Pounds Sterling (GPB). This will ensure you get the best price possible.
Before I go today I just want to say a big thank-you to everybody who has read and commented on the blog over the past three-and-a-half years. As I’ve mentioned previously your comments, feedback and support have inspired me to pursue football writing and online projects as a new career and I hope today’s launch is a step in the right direction.
One final thing: if you have any ideas or concepts that you would love to see turned into future designs, be sure to contact me on email@example.com. This blog’s biggest strength is its intelligent and positive community and judging from the superb comments that are often posted I find it hard to believe there isn’t a killer idea out there waiting to be developed.
Have your say on the launch of The AFCB Shop by leaving a comment.